Can I Leave Money In The Mailbox For Postage

Most small job owners don't realize that the largest cost in a direct mail campaign isn't intention or printing — it's postage! But:

You prat save money on your postage when you select the best size of a postcard for your marketing campaign!

Here's the easiest channelis to postcard sizes and postage you'll ever find:

First, there are generally 2 types of speeds at which you posterior mail your mail with the U.S Post Office. The faster option costs slightly more, and the slower option give notice delay your mail a trifle bit — albeit it being cheaper!

Here they are:

First Class Mail (quicker)
Regular ("3rd") Class Mail (slower)

Paying for 1st-class mail Mail stamp bequeath deliver your mail within just 2-5 mail days.

Paying for Definitive Socio-economic class Postal service postage volition deliver your mail in 7-14 mail days, and sometimes longer depending connected where you're mailing nationwide. Hence, why information technology's cheaper.

And then obviously… what's the COST difference, right?

It depends on how many pointed post pieces you're posting — and WHERE (the vigour codes) you're mailing to!

But here's the simple answer:

A stomp for a postcard testament either by 40¢ Operating room 58¢ depending connected the Size of it of the post card (I explain more below) when you're posting less than 500 pieces .

Nonetheless, and this is about interesting, you can save money on your postage by mailing MORE than 500 man-to-man mail pieces at a time —

So since postage is the more expensive part of your direct mail marketing campaign, it's smart to mail MORE at a time and save $$$!

Here's how much you can spare connected postage stamp dependant on the size of a postcard:

1. Mailing-card Size 4.25" x 6"

This is the smallest postcard size we typically commend at PostcardMania.

If you mail to a lesser extent than 500 4.25" x 6" postcards, you'll pay 35¢ per postcard — which canful tall fast!

But, if you mail Much 500 postcards at once, you can save some money…

Here are the postage nest egg for the 4.25" x 6" size up postcard:

Beginning Class Mail (arrives in 2-5 mail days): approximately 9¢ per firearm
Criterional Class Chain armor (arrives in 7-14 mails days): Not available for this size of a postcard

Observe: To receive postage savings benefits when mailing "in bulge", you demand to have a bulk permit issued from the US Post Office. Most small business owners don't want to X through the trouble of obtaining a permit for their business organisatio, so they sporting take advantage of ours.

If you wishing your business's selling to pop out of the mailbox MORE, you'd be startled how affordable the next size postcard is!

2. Post card Size 6" x 8.5"

If you take a piece of paper and fold it in incomplete, that's the size of this postcard — aka, our "Jumbo" size!

postcard size comparison

If you mail less than 500 6" x 8.5" size postcards, you'll pay 55¢ per piece — yikes!

However, if you mail more than 500 6" x 8.5" size postcards at a time, present are the savings:

Offse Class Mail (arrives in 2-5 mail years): approximately 9¢ per small-arm
Standard Class Get off (arrives in 7-14 mails days): roughly 20¢ per piece

We recommend 6" x 8.5" postcards to businesses that have a fair amount of competition in their area because this sized of a postcard will bug out of the ring armou stack more a smaller 1 (like 4.25" x 6" from #1).

Sure, you pay a little more for postage for the 6" x 8.5" postcards, but if you return many leads, calls, and spick-and-span customers from that raised exposure, it's obviously worth the extra pennies!!

Here's the biggest size we regularly offer at PostcardMania:

3. Postcard Size 6" x 11"

As wel called our "Colossal" size, this postcard size will Overtop the mail stack collectable to its much larger-than-normal size!

postcard size comparison

If you mail to a lesser degree 500 6" x 11" size postcards, you'll over again remuneration 55¢ per piece (no thanks!).

Nevertheless, if you mail Thomas More than 500 6" x 11" size postcards at once, here are the savings:

Initiatory Class Mail (arrives in 2-5 mail years): approximately 45¢ per objet d'art
Classical Classify Mail (arrives in 7-14 mails days): approximately 30¢ per part

Hey…

These 6" x 11" stamp prices are the SAME as the 6" x 8.5" size postcards from #2!!

So, if you want to mail these prodigious postcard sizes and each simply warranty your marketing get detected past your prospects…

The simply factual difference is the cost of printing!

You can check out PostcardMania's postcard printing costs here.

Postage prices do vary by a penny operating theater 2 depending on where in the U.S you'atomic number 75 mailing to (and even, when), and so to personify sure on your postage costs (and various printing process options), you can always request a custom quote hither.

Have you detected of this?

EVERY DOOR DIRECT Chain armor (EDDM)

We baffle asked a lot about EDDM sol I'm going to explain it to you!

First, EDDM May Be a good option for your business IF your business could benefit from reaching every single range in your region (or, another neighborhood for that matter!).

map of eddm area

EDDM is a service created by the U.S Post Office that allows you to blanket an entire mail "carrier route" (where mail carriers literally carry mail!) with your postcards for a discounted postage stamp order.

The rationality the postage is discounted is because the mail carrier impartial throws your postcards along his/her truck for that route, and there's No more sorting of the mail at all —

In former actor's line, EVERYONE on that neighborhood road will receive your postcard marketing… whether they are your ideal prospect or non.

Who is EDDM a great fit for?

These industries:

Restaurants
Cleaners
Moving/storage
Retail stores
Churches
Salons and spas
Dentists
Gyms
Auto repair

What qualifies a mailing for EDDM?

To take vantage of the extraordinary postage discount rate, your EDDM postcards campaign MUST meet very specific criteria:

EDDM postcard sizes — your postcard be taller than 6.125" OR yearner than 11.5" and smaller than 12" x 15".
You must mail only to zip codes in USPS comprehensive routes (we can severalize you if they are)
Your mailing must be at any rate 200 pieces AND at least ace complete carrier path (So a mailing of 200 that only covers 70% of one route would not stipulate, nor would a mailing of 58 that covers an entire route)
You may just mail 5,000 EDDM postcards per day

Hither are the EDDM postage nest egg:

As low A 23.5¢ per piece for postage… which is definitely a nest egg!!!

Still, a quick phrase to the wise happening EDDM…

You buttocks personally nonmoving up an EDDM marketing safari to take advantage of the great postage savings, All the same —

There are several requirements in terms of sorting the chain armour pieces (and bundling them correctly), plus filling forbidden quite an a bit of Wiley Post office paperwork if you do an EDDM mailing yourself. We can answer it all for you — and save you considerable time — summation you'll still get on that awesome postage savings.

There you have it! I Leslie Townes Hope this helped!

If you suffer whatever questions on what size up of a post card (and corresponding postage stamp) is right for your business, please call incomparable of my marketing consultants at (800) 628-1804 — they'll clearly excuse all your options and facilitate you choose the one that's right for your business, not to mention your budget!

Best,

Joy

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